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Wave Ontario Wardrobe Challenge

May 1

A Call for Entry

The ‘WOW’ Challenge invites you to create an item, garment or accessory from what can be found, or grown right here in Ontario. It also considers how these materials can safely return to the soil once we’re done with them.
It is time to pull out the stops and have fun!  

Grow your own, harvest from the wild, glean, selvedge, spin, dye, knit, weave, felt, weld, crochet, glue, stitch, fold, build, shrink, wrap, tan, paint, embroider………..

WOW entries will be featured and winners announced at the WOW Gala Fashion Show, Friday July 11th, 2025. The Gala is open to the public 6:30 pm – 9:30 pm, on site here at the Airport.

As well as a runway of the WOW submissions, there will be a Slow Fashion runway presentation of outfits featured on Runway TO’s June, 2025 Sustainable Fashion Show.

We invite you to enter your original garment or accessory made from material sourced in Ontario. Here’s how:

September 15, 2024
Applications opened for WOW 2025.

May 1, 2025
Deadline for submissions, with photographs of completed work (x 6 high resolution) and written description of piece and/or process. Applications are then passed to a panel of judges involved with the textile industry. WOW Challenge entrant fee $35.

June 13, 2025
Finalists will be notified.

July 11, 2025
WOW Gala Fashion Show and Awards Night. All entries are welcomed to be showcased on the runway. Winners will be announced. Ticketed event for audience. Participants receive a ticket, plus one. Printed catalogue of all entrants to be published.

July 12, 2025
Third Annual Festival and our carder, Cardy’s 100th Birthday Party. Vendors, tours, food, music.WOW participants are welcome to set up a booth.

Vendors welcome.
For vendor registration please fill Vendor Registration Form or email wavefibremill@gmail.com

WOW 2025 Prizes

First Prize 500.00
Wave Fibre Mill Products
Second Prize 300.00
Wave Fibre Mill Products
Third Prize 200.00
Wave Fibre Mill Products

WOW Challenge Design Considerations:

  • Percentage of item/outfit from Ontario
  • Innovative use of materials (unexpected materials, found etc.)
  • Most complete outfit
  • Originality (no pre-made items)
  • Minimized environmental impact
  • Concept
  • Quality of design and craftspersonship

Clothing

  • Everyday Wear
  • Outerwear
  • Formal Wear
  • Footwear
  • Sleepwear
  • Underwear
  • Other

Accessories

  • Hats
  • Mitts
  • Scarves
  • Shawls
  • Jewelry
  • Bags
  • Other

2024 Inaugural WOW Challenge

Participants of the Inaugural WOW Challenge at the Anniversary Gala and Textile Festival, July 12 & 13, 2024, Wave Fibre Mill, Seguin, Ontario

A catalogue of the 2024 Inaugural WOW Challenge is available $35.00 wavefibremill@gmail.com or by calling 705-378-4878

WOW Challenge 2025 Evaluation Panel

We are pleased to introduce the evaluation panel for the 2025 WOW Challenge. The following textile and fashion experts determined the 2025 Challenge finalists (pictured clockwise from top left):

  • Pamela D’Ettorre has been a buyer for major Canadian retail chains, as well as a professor of fashion, textiles, and home decor. She has owned and operated her own linen manufacturing business, and is an advocate for Canadian made fashion and textiles. Her focus is on ethical and sustainable fashion and textiles, and how clothing has changed, and continues to change our world.
  • Pat Hertzberg had a successful career as a fashion designer before transitioning to fine art as a textile artist.  Her work has been in gallery exhibitions across Canada, has been included in various Canadian and American publications, and is part of corporate and private collections around the world.
  • Michelle Head Kim currently serves on the Board of Directors of the Wool Council of Canada. Michelle received her MBA from the University of Toronto, Rotman School of Management and her MA Economics from Western University.
  • Phillip Sparks has been a tailor and designer for over two decades and worked in the wardrobe departments of the National Ballet of Canada, The Canadian Opera Company and the Stratford Festival. He is a skilled producer of custom garments and serves as a professor in the School of Fashion at Seneca Polytechnic in Toronto.
  • Michele Meadows studied Fashion Design with a focus on knitwear and began a career in the yarn industry. Her love of the outdoors led her to embrace a life in the Muskokas, where she is the owner of Muskoka Yarn Connection in Bracebridge.  Her knitwear patterns are widely published both in Canada and internationally.

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May 1
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